Believers in Chicken (Since 2011)
KFC
For over a decade, we’ve been behind the scenes with KFC, cooking up internal comms that are finger-lickin’ good. From standout training videos and event content to animated venue branding, we’ve helped keep over 30,000 team members across the UK and Ireland at the top of their game.
Highlights include Gamechanger, a heartwarming short film about the power of a smile, and The Colonel’s Story, a deep dive into the brand’s rich heritage—complete with secret recipes, pop culture nods, and a whole lot of chicken love.
Just a little taste of what we’ve been serving up.
A Long-Standing Partnership
For over a decade, we’ve had the privilege of being in the kitchen with one of the most iconic brands in the world – KFC. Since 2011, we’ve worked hand-in-hand (and wing-in-wing) with their incredible team to craft internal communications that are as bold and satisfying as their chicken. Whether it’s a spicy new training initiative or heartwarming storytelling, we’ve helped bring the KFC culture to life from the inside out.
Content That Sticks
From day one, our mission has been to make internal comms that go beyond the ordinary. We’re talking about content that actually gets watched, remembered, and talked about—sometimes even more than the TV ads. Over the years, we’ve delivered thousands of hours of content, including training videos, live and virtual event packages, animated venue branding, culture films, and more. And no matter the brief, we’ve always served it with extra care, extra flavour, and plenty of hot sauce.
Training with Real Impact
Take our training videos, for example. These aren’t your average, dry corporate explainers. We cast real KFC team members (often alongside professional actors) to deliver scenarios that feel authentic, relatable, and useful on day one. Whether it’s how to greet a customer or how to master the perfect fry cycle, each piece is designed to empower KFC’s 30,000+ employees across the UK and Ireland to deliver gold-standard service every shift. It’s all part of helping the team bring their A-game and ensuring customers leave with a full belly and a smile.
Gamechanger: A Story About Joy
Speaking of smiles, one of the standout pieces we created was Gamechanger – a short internal film that became a fan favourite within the business. It follows a customer on a gloomy day whose mood is transformed by the warmth and friendliness of a KFC team member. Simple, sweet, and highly effective, the film reminds staff that delivering joy isn’t just good for the soul – it’s good for business. Sometimes, all it takes is one kind word or gesture to turn an average experience into something unforgettable. And when that happens, those five-star reviews tend to follow.
The Colonel’s Story: A Brand Brought to Life
Then there’s The Colonel’s Story, an epic piece of content that celebrates the life, legacy, and legend of Colonel Harland Sanders. This isn’t just brand history; it’s a rallying cry for every team member to feel part of something bigger. We dove into the KFC Global archives, teamed up with Mother London, and used our storytelling chops to create a definitive guide to the man behind the bucket. Packed with humour, heart, and a dash of secret seasoning, it’s a cornerstone piece that reinforces pride and purpose across the organisation.
Belief in Chicken – and in People
Over the years, our partnership with KFC has grown and evolved, but one thing has remained constant: we believe in chicken. And more importantly, we believe in the people who make it, serve it, and stand behind the counter every day. Our job has always been to champion them, to give them tools, stories, and experiences that elevate their work and connect them to the bigger picture.
From launch campaigns and team onboarding to leadership comms and culture-defining films, we’re proud to be a trusted creative partner for a brand that doesn’t just talk about values, but lives them.