Brookies & Cream TVC

When Ben & Jerry’s dropped their newest flavour for 2025, we knew it was time to whip up something extraordinary. We helped Ben & Jerry’s take their signature vibrant animation to the next level by adding a ‘real world’ twist — and it turned out as sweet as you’d imagine. In the studio, we had a blast capturing mouth-watering macro shots, full of creamy goodness, and yes, we even gave their beloved Woody a three dimensional makeover. The result? A campaign that’s now delighting audiences across Europe and the UK — on the big screen, TV, and social feeds alike.

The Brief

The brief was to stay true to Ben & Jerry’s bold, joyful animation style, but level it up with a real-world twist. The challenge was to mix imagination with indulgence, to bridge the whimsical world of Ben & Jerry’s with the sensory pleasure of the actual product. The result had to look good enough to eat (literally) and feel like it belonged in their flavour-packed universe.

We started by digging deep into the brand’s playful tone and visual language. That signature hand-drawn animation? It’s part of Ben & Jerry’s DNA. But for Brookies & Cream, we wanted to do more than animate – we wanted to elevate. So, we brought the fantasy into the studio, blending 2D animation with rich, tactile live-action footage that delivered some seriously drool-worthy results.

Bringing it Together

Our studio sessions became a dessert-lover’s dream. We captured ultra-close, macro shots of the ice cream in all its gooey, chunky glory – melting swirls, fudge ripples, chunks of brownie and cookie dough tumbling in slow motion. Each shot was carefully lit to highlight the textures that make Brookies & Cream such a sensory bombshell. Our cameras got up close and personal, showing every drip, swirl, and irresistible bite in mouth-watering detail.

And then there was Woody. The iconic cow-loving, peace-promoting, tie-dye-wearing mascot who’s been front and centre in the Ben & Jerry’s story for years. This time, we gave Woody a makeover, literally. We brought him into the third dimension, giving him depth, texture, and movement that made him feel more present than ever. Still loveable, still unmistakably Ben & Jerry’s, but now ready to interact with the world around him in playful, unexpected ways.

The Result

The final campaign became a visual feast. With a mix of animation, real-world product shots, and a splash of Ben & Jerry’s signature weird-and-wonderful energy, we created content that was just as exciting as the flavour itself. Think spoonfuls flying through clouds of brownie crumble. Animated characters swimming in swirls of cream. Chunks of cookie dough bouncing in time to a funky beat. It was part brand storytelling, part sensory overload, and all heart.

The launch has been rolling out across Europe and the UK, serving up smiles on every screen from cinema ads to TikTok. On TV, it’s a crowd-pleaser. On social, it’s snackable and shareable. Across every format, the campaign captures the spirit of Brookies & Cream: bold, joyous, and unapologetically indulgent.

What we love most about working with Ben & Jerry’s is that they never settle for ordinary. Every new flavour is a chance to tell a bigger story, about community, sustainability, joy, or simply the magic of a really good dessert. With Brookies & Cream, we got to help them push their visual identity forward while staying rooted in what makes them… well, Ben & Jerry’s.

If you ask us, the campaign’s a perfect blend: part brownie, part cookie, all creamy goodness. And just like the flavour, it’s one you’ll want to keep coming back to.