Soundtrack to Your Summer

When the summer vibe hits, Protein Works is right there with you, making sure you’re set for an active season. We teamed up with the marketing crew at Protein Works to create a series of vibrant videos for their Soundtrack to Your Summer campaign, where every shake, sip, and flip turned into a beat you can’t help but move to.

From flipping Protein Pancakes to shaking up the vegan goodness of Wondershake, cooling off with a Coffee Cooler, or mixing up Clear Diet Whey, we turned everyday actions into a symphony of summer sounds that’s as refreshing as a post-workout smoothie.

These videos didn’t just bring the beats; they brought the brand to life, making Protein Works the ultimate soundtrack to summer workouts across the UK.

Soundtrack to Your Summer: The Brief

When the sun comes out and the good vibes start flowing, Protein Works knows exactly how to bring the energy. Summer is more than just a season, it’s a mindset. It’s about movement, music, and moments that make you feel good from the inside out. So, when they asked us to help launch their Soundtrack to Your Summer campaign, we set out to capture that feeling and turn it into content that hits all the right notes.

This wasn’t just another product campaign. It was about rhythm, routine, and reconnecting with the fun in health and fitness. Whether you’re hitting the park, the gym, or your garden for a little sunshine and self-care, Protein Works wanted to be the brand that gets you moving with the right fuel and the right soundtrack.

From Kitchen Moves to Summer Grooves: The Concept

Our creative concept was built around one idea: every action has a rhythm. So, we brought together the sights and sounds of Protein Works products being prepared and enjoyed in everyday summer settings, transforming them into mini musical moments.

Each product had its own starring role in the series of short, high-energy videos, where motion met music in the most satisfying way. Think ASMR meets workout hype – shakes, flips, stirs, and sizzles layered together into catchy, rhythmic loops.

• Protein Pancakes flipping in a sizzling pan to the beat of a sunny Sunday morning.
• Vegan Wondershake, the vegan protein shake, being shaken to perfection with the swish of ice and a satisfying pop of the lid.
• A Coffee Cooler being poured over ice, with droplets and clinks forming part of a laid-back, loungey groove.
• Clear Diet Whey being mixed into water with hypnotic swirls, all set to a beat that makes you want to jump into your trainers.

Each video used a mix of tight macro shots and carefully synced audio to build a multisensory experience. And the result? Content that wasn’t just visual but visceral. Our goal was to be able to hear the freshness, feel the beat, and taste the summer in every frame.

Social-First

Designed with mobile in mind, we created a suite of social-first assets that were short, sharp, and scroll-stopping. These weren’t longform explainer videos, they were 10–15 second bursts of energy that packed flavour and fun into every second.

We tailored edits for Instagram Reels, TikTok, YouTube Shorts, and paid ads, ensuring each version hit just right depending on the audience and platform. Each product had its own personality, but everything was united under the umbrella of a clean, bold summer aesthetic – bright backdrops, playful motion, and crisp, summery lighting.

Our aim was to get people to pause mid-scroll – not just because the visuals were tasty, but because the sound design tapped directly into the rhythm of the season.

A Brand That Moves With You

More than just a collection of product shots, the Soundtrack to Your Summer campaign brought Protein Works to life in a new way. It positioned them not just as a supplement brand, but as a lifestyle companion – something to reach for whether you’re smashing a workout, fuelling up on the go, or just soaking up the sun on a lazy weekend.

Our goal when crafting our videos is always to put emphasis on your companies wider goals and incorporate them seamlessly into your marketing content, even if it is just in a snappy 15 second insta burst.

Results

In the end, this campaign hit all the right notes – visually rich, tonally playful, and packed with purpose. It captured the essence of summer and the brand’s energy, offering a fun, fresh way for people to connect with Protein Works and their product range.

Because when the summer vibe hits, it deserves a soundtrack. And for thousands across the UK, Protein Works delivered it—one beat, and one bite, at a time.

Here’s what our client had to say:

“We brought in Seal to help us execute our summer campaign and we were incredibly impressed from the outset. The team demonstrated they understood the campaign to a T, providing examples and going above and beyond during the concept stage which let us know we were in good hands. We were kindly invited to oversee the shoot itself and again, we were really impressed with the team’s attention to detail and commitment to creating the best possible content and really bringing the concept to life.  We couldn’t be happier with the final results & the team were a joy to work with!” – Fraser Richardson, Social & Communications Manager, Protein Works