Russel the Brussel

Ahead of the festive season, we brought Pret’s cheekiest sprout to life—Russel the Brussel! In this fun, Christmassy animation, Russel skates his way around Pret’s festive food and drink range, spreading holiday cheer wherever he goes. This merry little animation popped up across Pret’s UK social media, paid ads, and even in-store digital signs, making sure everyone was in the festive spirit.