Hopping into Easter 2024

Hopping into Easter with Lindt

Who doesn’t love a Lindt bunny? Whether it’s perched in an Easter basket or peeking out from behind a springtime display, that iconic golden foil and red ribbon are enough to melt hearts (and taste buds). So when  asked us to help bring their 2024 Easter campaign to life, we got straight to work on two joyful video projects – each tailored to a different audience but united by one irresistible goal: spreading chocolatey cheer.

Two Campaigns, One Golden Bunny

First up, we partnered with Lindt Germany to create a playful, eye-catching video focusing solely on their star of the season: the Lindt Gold Bunny. This version was crafted to shine across digital signage, web banners, and TikTok, making it a true multi-platform moment. Bright, bold, and packed with spring energy, the video positioned the bunny as the ultimate Easter must-have – full of charm, colour, and classic Lindt delight.

Then, for Lindt UK, we created a separate video tailored exclusively for social media – this time celebrating not just the beloved bunny, but also their Pick & Mix range, which lets chocolate lovers build their own perfect Easter bundle. This content brought both products together in a fun, light-hearted way that fit right into scrolls and stories, giving UK audiences a double hit of Easter joy.

Bursting with Bunny Energy

For both campaigns, we focused on making content that looked and felt as festive as an Easter egg hunt. The Lindt Gold Bunny took centre stage – twirling, hopping, and spreading happiness with every move. With soft pastel colour palettes, smooth animations, and playful character design, each shot was designed to stop thumbs mid-scroll and draw people into the holiday spirit.

The German video was especially designed for high visibility – perfect for catching eyes on big screens in-store or standing out in banner space online. The UK video, meanwhile, leaned into relatable fun and seasonal charm, connecting with audiences through light-hearted visuals and an upbeat tone that made the Pick & Mix offering feel fresh, exciting, and totally giftable.

Pick & Mix Perfection

The UK video’s Pick & Mix focus gave us a chance to show just how fun (and delicious) it is to mix and match your favourite Lindt chocolates. Through dynamic and colourful animation, we showcased the delectable chocolate LINDOR truffles and mini golden bunnies, all tumbling together into bespoke bundles. Whether you were picking for a partner, a pal, or just treating yourself (no judgement), the video positioned Lindt’s Pick & Mix range as the ultimate way to personalise your Easter.

Spreading the Joy

Together, these two pieces formed the heart of Lindt’s 2024 Easter marketing push across the UK and Germany. From TikTok to tills, the content made its way into homes, stores, and social feeds, helping the brand connect with audiences in a fun, joyful, and unmistakably Lindt way.

Both videos leaned into what makes the Lindt brand so strong: high-quality chocolate, a sense of occasion, and the little touches of whimsy and elegance that elevate everyday moments into something special.

A Seasonal Classic, Reimagined

The Lindt Gold Bunny is more than a seasonal treat; it’s a cultural icon. And with these videos, we helped give it the campaign it deserved. Whether bouncing across a web banner in Berlin or starring in a Pick & Mix promo in the UK, the bunny brought big Easter energy and a whole lot of heart.

And yes, we may have eaten a few samples along the way. Purely for creative inspiration of course.