Bohemian Raspberry

Introducing Ben & Jerry’s newest flavour of 2025: Bohemian Raspberry! To celebrate the 50th anniversary of Bohemian Rhapsody, Ben & Jerry’s rereleased a special vegan edition of an old favurite honoring the legendary Queen and supporting a great cause. In partnership with the Mercury Phoenix Trust, every scoop helps fight HIV/AIDS worldwide.

To spread the word, we launched a series of eye-catching digital signs across the UK and a set of Instagram carousels telling the story behind this iconic collaboration. We also produced some mouthwatering photography for the flavour, it was simple – all we had to do was restrain ourselves for long enough to capture the perfect shot!

Get ready to rock your taste buds!