Spectacu-love TVC (EU)

In 2023, Ben & Jerry’s dropped a flavour so irresistible, we practically moved into the studio. Enter: Spectacu-love. We got elbow-deep in cookie dough, biscuits, and ice cream, crafting dreamy close-ups. And in the edit, we elevated the shots with that classic, vibrant Ben & Jerry’s animation.

The result? A TVC that swept across Europe, from cinema screens to living rooms, with a quick detour through your social feeds. We’re still dreaming about it.

A Scoop of Pure Indulgence

In 2023, Ben & Jerry’s introduced a flavour that wasn’t just delicious—it was downright dreamy. Meet Spectacu-love: a love letter to all things indulgent, packed with Speculoo biscuits, caramelised sauce, and creamy goodness. From the very first concept conversation, we knew this wasn’t just a product launch. This was an invitation to create something that looked every bit as spectacular as the name suggested.

Our mission? To make every second of screen time feel like a treat, blending mouth-watering product shots with Ben & Jerry’s signature animation style for a campaign that felt bold, joyful, and unmistakably on-brand.

Turning a Flavour into a Visual Feast

To bring Spectacu-love to life, the goal was clear: capture every ripple, every drizzle, every melt in glorious detail. We shot ultra-close macro footage of each component—golden biscuit pieces, rich gooey caramelised sauce and those creamy swirls—using precision lighting and high-speed cameras to make every texture pop. We wanted viewers to feel like they could reach into the screen and grab a spoonful.

But we didn’t stop at just beautiful product photography. This is Ben & Jerry’s, after all—playfulness is part of their DNA. So, we layered the footage with their famous vibrant animations, giving the ad that unmistakable Ben & Jerry’s flair. Bold splashes of colour, playful text, and quirky animated elements danced across the screen, turning a simple product shot into a full-blown sensory experience.

Challenges We Scooped Up Along the Way

Shooting ice cream is never easy. It melts. It drips. It refuses to hold that perfect, fresh-from-the-freezer look for more than a few minutes under hot studio lights. And when your brief calls for macro close-ups, every tiny imperfection shows.

To overcome this, our team worked with precision planning and quick execution. We prepped multiple tubs in rotation so there was always a pristine hero ready to go. Lighting was carefully adjusted to keep things cool without compromising on texture. And between takes, our crew moved fast—resetting, re-freezing, and perfecting every swirl (and maybe mopping up any excess with a spoon…)

From Studio Magic to Screen Stardom

Every transition and every animated flourish was designed to keep energy levels high throughout while staying true to the brand’s voice—fun, cheeky, and colourful. The finished film rolled out across Europe as a full-scale campaign. From cinema screens to living rooms and a quick detour through your social feeds, Spectacu-love became unmissable. Whether you were catching a blockbuster at the weekend or scrolling TikTok on your lunch break, Ben & Jerry’s was there to remind you what true ice cream heaven looks like.

What makes projects like this special is the freedom to experiment. Working with Ben & Jerry’s is always an opportunity to push creativity a little further—to mix worlds, break expectations, and make people smile. With Spectacu-love, we achieved exactly that. And, yes—we’re still dreaming about those Speculoo cookies.