Snacking TVC (UK & EU)

Cookie Dough Goes Big

Ben & Jerry’s Cookie Dough isn’t just ice cream — it’s an icon. Since its debut, those delicious, mischievous little cookie dough chunks have built a fan base like no other. So when Ben & Jerry’s decided to expand the Cookie Dough range, they needed a campaign that matched the scale of their legendary flavour. That’s where we came in.

Spotlight on the Chunks

At the heart of the campaign sat a simple but powerful idea: Cookie Dough deserves to be enjoyed anywhere. Sure, you can’t exactly whip out a tub of Ben & Jerry’s in the middle of the street — but with the new range of snackable Cookie Dough products, you can whip out a bag and indulge whenever (and wherever) the craving hits. That was the hook. “Dough on the Go” became the tagline and the spirit of the campaign, positioning these new products as the portable, playful way to experience Ben & Jerry’s joy without needing a spoon or freezer.

So the brief was clear, those little bites of joy needed to take centre stage and become the stars of the show. We set out to craft a commercial that captured their cheeky character and the fun-loving personality that Ben & Jerry’s fans know and love. Through a culmination of animated scenarios, we showed off each product from the new Ben & Jerry’s Snacking range. In doing so, we gave the Cookie Dough chunks a life of their own, animating little arms and legs onto the chunks so they could run around and cause mischief.

It wasn’t just a commercial, it was a celebration of the nation’s favourite Ben & Jerry’s flavour gaining new life, bottled up into 30 irresistible seconds.

Hitting Screens Across Europe

Once polished, the film rolled out across the UK and Europe, making its way into living rooms via TV and popping up on cinema screens too. For audiences, it was Cookie Dough like they’d never seen it before — familiar, but bigger, bolder, and with even more personality.

And of course, the campaign extended beyond TV. Shorter cut-downs and snackable versions were crafted for digital and social platforms, ensuring the Cookie Dough love spread across every channel.

More Than Just a Flavour

At its core, this project wasn’t only about showing off a product. It was about capturing the joy that comes with cracking open a tub of Ben & Jerry’s. The nostalgia of that first spoonful. The delight of hitting a chunk of dough. The sense that what you’re eating is more than dessert — it’s a little moment of happiness.

By giving Cookie Dough the hero treatment, we weren’t just selling a product. We were inviting fans old and new into the world of Ben & Jerry’s, where fun, indulgence, and flavour always take centre stage.

Cookie Dough has been winning hearts for decades, and now it has a campaign to match its legendary status. Playful, cinematic, and dripping with flavour, this TVC gave Europe a fresh taste of an old favourite, repackaged and able to be enjoyed in a whole new range of ways —proving once again why those little dough chunks have earned their place in ice cream history.