30 Year Anniversary

To mark 30 years of tackling homelessness and supporting communities, The Pret Foundation wanted a film that celebrated their impact and the people behind it. We created a heartfelt documentary capturing stories from Rising Stars, charity partners, and Pret teams, showing how small acts of kindness add up to big change. A warm, uplifting tribute to three decades of giving people a second chance.

30 Years of Making a Difference

For more than three decades, The Pret Foundation has been quietly transforming lives — tackling homelessness, reducing food waste, and giving people the chance to start again. To celebrate this incredible milestone, they wanted a film that captured the heart of their mission: not just what they do, but why they do it.

We partnered with their team to create a documentary-style video that told their story with authenticity, warmth, and purpose. The result was a heartfelt celebration of people, partnerships, and progress — a look back at 30 years of compassion in action.

Shining a Light on Real Stories

At the core of the film were the voices of those who’ve lived the Pret Foundation journey. We spoke to “Rising Stars” — individuals who joined Pret after experiencing hard times or a criminal past and found not just employment, but community, stability, and hope.

Their stories were powerful, moving, and deeply human. Through candid interviews, we heard how a single opportunity can ripple outward — rebuilding confidence, restoring independence, and reigniting belief in what’s possible.

Alongside these personal stories, the film highlighted Pret’s partnerships with community charities across the UK and beyond. From shelters and food banks to social enterprises, these collaborations have helped ensure Pret’s surplus food reaches those who need it most, while also creating pathways for long-term support and change.

Celebrating Partnerships and Progress

This wasn’t a film about corporate milestones — it was a film about shared humanity. We wanted viewers to see the Foundation not as a brand initiative, but as a movement of people helping people.

Through carefully curated interviews and real moments of interaction, we showcased how Pret employees, charity partners, and Rising Stars work together every day to make a tangible impact. Whether it’s donating fresh food at the end of a shift or mentoring someone through a new start, each act — however small — adds up to something profound.

A Visual Language of Warmth and Hope

Visually, we struck a balance between celebration and sincerity. The film paired uplifting, documentary-style footage of Pret teams in action with close, intimate interviews that felt natural and unfiltered. The warm, familiar tones of Pret’s signature brand colours helped frame the story with optimism and heart.

The pacing was thoughtful — giving moments room to breathe, emotions space to land. Viewers were invited not just to see what the Foundation has achieved, but to feel the gratitude, pride, and purpose that have driven it for 30 years.

The Soundtrack of Kindness

Music played a crucial role in carrying the film’s emotional weight. We chose a score that evolved alongside the story — hopeful and uplifting, yet gentle enough to let the voices shine through. Each musical cue underscored the sincerity of the stories being told, helping weave them into a cohesive, heartfelt narrative.

Looking Forward with Purpose

The final film was more than a retrospective; it was a tribute to everyone who’s been part of the journey — and a call to keep going.

Three decades on, The Pret Foundation continues to prove that business can be a force for good. Their mission remains as vital as ever: helping people find their feet, feeding communities in need, and reminding us that when compassion leads, change follows.

This 30th anniversary celebration was not just about looking back on what’s been achieved, but looking forward — to the countless lives still waiting to be touched by a simple, powerful idea: everyone deserves a second chance.