Travel Fully

Bringing Vietnam’s Wonders to Life

When Klook asked us to develop a new social ad, the focus was clear: shine a spotlight on Vietnam. Known for its rich culture, breathtaking landscapes, and world-class hospitality, Vietnam has become a bucket-list destination for travellers everywhere. Klook wanted to inspire adventure-seekers while demonstrating how effortless it is to book tickets, tours, and experiences through their platform. Our goal was to create a video that not only showcased Vietnam’s magic but also conveyed the simplicity and excitement of planning a trip with Klook.

Authentic Moments Through User-Generated Content

To capture the true spirit of Vietnam, we turned to user-generated content (UGC). Instead of overly polished, staged shots, we used genuine travel clips submitted by real people exploring Vietnam. This approach brought an authentic, lived-in feel to the ad—viewers aren’t just watching marketing footage; they’re peeking into the journeys of travellers who’ve been there, done that, and loved every moment.

We curated clips that spanned the diversity of Vietnam’s offerings: winding rivers dotted with fishing boats, ancient temples steeped in history, bustling markets alive with colour and sound, and tranquil spa treatments that evoke ultimate relaxation. Each moment was chosen to represent a different side of Vietnam, from its cultural treasures to its natural beauty.

A Seamless Blend of Culture and Adventure

Visually, we paired these authentic moments with Klook’s bright branding and playful motion graphics in a fast-paced edit to create a vibrant, contemporary aesthetic. Dynamic text animations punctuated the visuals, highlighting the range of adventures you can access through Klook, and reinforcing that whether you’re chasing adventure or seeking calm, Klook has it covered.

The pacing was intentionally quick but never rushed—mirroring the excitement of travel while allowing viewers to savour each destination. An upbeat, modern soundtrack underscored the visuals, adding energy and wanderlust to the experience.

Vietnam, Simplified with Klook

We wanted the ad to do more than just showcase beautiful scenery; it needed to make a clear point: Klook makes Vietnam travel simple. Whether it’s skipping queues for must-see temples, booking a serene spa treatment, or reserving a spot on a river cruise, Klook takes the stress out of planning. By showing real travellers enjoying these activities, we built trust and relatability—viewers could see themselves stepping into those same scenes.

Built for Social Impact

As a social-first piece, every detail was optimised for mobile platforms like Instagram, TikTok, and Facebook. The vertical format kept the content immersive, while bold text overlays and quick transitions ensured the message landed even when viewed without sound. The first few seconds were designed to hook viewers immediately: a stunning aerial shot of a Vietnamese river, followed by a traveller’s delighted expression as they uncovered another hidden gem.

Inspiring a New Wave of Travellers

The final ad was more than a travel promotion—it was an invitation to explore Vietnam through Klook’s seamless platform. By combining authentic user-generated footage with vibrant design and a clear message, we created a piece that felt personal, exciting, and undeniably shareable.

For Klook, this wasn’t just another campaign; it was a chance to strengthen their presence in one of Asia’s most exciting travel markets. For viewers, it was a spark—the nudge they needed to book that dream trip to Vietnam and immerse themselves in its culture, beauty, and unforgettable experiences.