Holiday Ads 2026

We partnered with Lindt UK to create a package of social-first campaigns celebrating Valentine’s Day, Mother’s Day and Easter. Designed for multiple formats and fully HFSS-compliant, each film found creative ways to capture the joy of gifting Lindt without relying on traditional product-focused advertising. Three holidays, three unique creative concepts, one delicious challenge!

One Partnership, Three Celebrations

Some projects are all about creating one great idea. Others are about creating a whole suite of ideas that work together. When Lindt UK asked us to produce a collection of seasonal campaigns for Valentine’s Day, Mother’s Day and Easter, we saw it as the perfect opportunity to build a creative package that could celebrate each occasion while remaining unmistakably Lindt.

Rather than producing three completely separate campaigns, we developed a coordinated collection of social-first films that shared the same premium style, playful personality and unmistakable Lindt charm, while giving each holiday its own unique creative identity.

The result was a versatile package of content that rolled out across multiple social platforms in a variety of formats, helping Lindt engage audiences throughout the year with fresh, attention-grabbing creative.

Creativity Within Constraints

One of the biggest challenges on this project came from the introduction of new HFSS (High Fat, Salt and Sugar) advertising regulations.

For confectionery brands, these rules fundamentally change how products can be advertised, particularly across paid digital channels. Rather than relying on close-up product shots or indulgent food imagery, brands have to find new ways to communicate desire, emotion and occasion while remaining fully compliant.

For us, that wasn’t a limitation—it was a creative brief.

Instead of asking, “How do we show the chocolate?” we asked, “How do we make people feel what Lindt represents?”

That shift in thinking became the foundation for every campaign.

Three Holidays, Three Creative Concepts

Each seasonal film was built around its own distinctive idea.

For Valentine’s Day, we leaned into romance, surprise and thoughtful gifting, creating content that celebrated those little moments that make the day special.

Mother’s Day took a warmer, more heartfelt approach, focusing on appreciation, connection and celebrating the people who always put everyone else first.

For Easter, we embraced the fun and excitement of the season, creating playful, bright content that captured all the joy and anticipation that comes with one of Lindt’s biggest moments of the year.

Although each campaign had its own personality, they all shared a premium visual language that reflected the Lindt brand and created consistency across the entire collection.

Designed for Social

Every film was created with social media in mind from the very beginning.

Rather than producing one hero film and adapting it afterwards, we designed each concept to work across multiple aspect ratios and placements, ensuring the campaigns felt completely native whether they appeared in Instagram Stories, Reels, Facebook feeds or other social formats.

The edits were visually engaging and built to capture attention within the first few seconds—crucial in today’s crowded social landscape.

Motion graphics, typography and carefully considered pacing helped reinforce each campaign message while keeping the content feeling premium and unmistakably Lindt.

A Year of Seasonal Storytelling

Together, the three campaigns became a year-round suite of social content that helped Lindt celebrate life’s biggest gifting moments while navigating an evolving advertising landscape.

It’s a project we’re particularly proud of because it demonstrates that great creative isn’t about having fewer restrictions—it’s about finding smarter ideas within them.

Three occasions. Three unique concepts. One premium creative package that proves even the toughest briefs can inspire some of the strongest ideas.